Marketing Executive Role – Brooke & Shoals Fragrances

Excellent opportunity to join a small but growing Irish brand where your marketing expertise will have a significant impact. We are an award-winning boutique fragrance brand based in County Wicklow with a retail store in Greystones and an office and manufacturing base in Kilcoole. We would like to recruit an experienced Marketing Executive who will report directly to the CEO and help to shape and implement our marketing strategy.

The role will involve the following:

Website & Digital Marketing 

  • Contribute ideas to the brand’s marketing strategy to maximise digital sales domestically & abroad
  • On-going updating of website with new products, photos and product info etc.
  • Implement on-line advertising initiatives and advise on best use of advertising budget
  • Devise digital campaigns that will drive on-line sales and meet digital sales targets
  • Identify critical conversion and drop-off points to optimise customer funnels
  • Update website to optimise SEO initiatives to help generate the best outcome
  • Manage all documentation & customer queries for on-line orders on website

Social Media Management:

  • Manage all So Me accounts and content to continuously build followers and increase engagement.
  • Plan the social media calendar, and develop content and create campaigns
  • Replying to customer messages and queries on all social media channels
  • Analyse content performance
  • Track sales through social media
  • Develop and manage influencer marketing campaigns

Content Creation:

  • Design and create imaginative content that will help build community and engage customers .
  • Work with photographers to create digital assets for use in on-line campaigns and on website
  • Use software such as Canva / Photoshop to modify images to create content for So Me & web landing pages
  • Create and edit videos for social media
  • Develop content for email campaigns that will have good interaction & success at sales conversion.

 Brand Promotion & Profile Raising

  • Identification and implementation of on-line and off-line profile raising activities to promote the brand, our products and our stockists
  • Create campaigns for new products launches
  • Assist with PR initiatives and create press releases for publicity campaigns
  • Build relationships with media
  • Assist in developing marketing communications materials needed for brand promotion in B2B and B2C environments: e.g. product brochures, POS etc
  • Evaluate and constantly look to improve customer touch points across multiple on-line and off-line channels
  • Assist with set-up and exhibiting at trade shows and consumer shows in Ireland and abroad

Digital Account Management

  • Be the point of contact with third party digital sellers domestically and abroad & manage these relationships
  • Provide these relationships with content and digital assets etc and ensure they adhere to brand guidelines etc

Research & Analysis

  • Provide monthly and quarterly reports to management on analytics of key data and metrics etc
  • Keeping up to date on market trends, competitors and customer feedback
  • Analyse these market trends and insights and present to management

The ideal candidate will possess the following:

  • A third level degree in a relevant area; - business, marketing, communications etc
  • Have at least 3-4 years’ experience in a similar marketing role
  • Experience of converting campaigns into sales and meeting monthly digital sales targets
  • Experience of implementing on-line paid advertising campaigns and pay per click etc
  • Strong organisation skills and good attention to detail
  • Excellent written communication skills, a good eye for typo’s and grammar & be fluent in English 
  • Outgoing friendly personality with a “can do” attitude and ability to work on own initiative
  • Be flexible and always willing to help colleagues
  • Willingness to travel abroad with colleagues for trade shows from 2022, once safe to do so


What we can offer:

  • Permanent position with salary range commensurate with experience
  • Opportunity to gain experience across a wide variety of marketing activities in an exciting growth area.
  • Career path opportunity to management level after 3 years with company if all goals achieved
  • Office based in Kilcoole Co. Wicklow with some remote working as currently appropriate


Send CV etc to by Wednesday 14th July